Career Book Review - 101 Secrets To Career Success by Rashika Fernando - A Holistic Employment Model

Current U.S. unemployment reigns at roughly 9.5 percent, with at least 14 million jobless Americans. Statistics show approximately 5 applicants for every one available job. Economists predict a multi-year experience of higher than usual U.S. unemployment. Today's global marketplace is restructuring employment opportunities. It's challenging. Now, having the perfect resume and knowing the answers to "tough" interview questions no longer guarantees a job. Many who are working feel unfulfilled, desiring to change careers; yet hesitate for a variety of reasons. 

Following is the first of three articles summarizing "101" career books published by Course Technology. A different author highlights what it takes to achieve career success in the 21st century for each book. Here, it's businessman Rashika Fernando. His new book is entitled 101 Secrets To Career Success.

Fernando sports an impressive corporate career, working primarily in Global Finance. His message transcends the corporate world, addressing careers in general, whether you're employed or unemployed. "101 Secrets" offers a holistic approach to employment, integrating both your personal and professional presence. In today's marketplace, the more these two worlds converge, the happier you'll be. Fernando's 101 career secrets are dispersed among 17 succinctly written chapters, providing an expedient, enlightening read. Following are highlights from four chapters.

Purpose/Meaning. Fernando asks, "Why do you live and go to work?" Each one of us has a purpose in life, waiting to be discovered, he writes. Once we know our purpose in life, everything else falls into place. He believes our overall happiness includes these elements: 1. Be happy with the life that we have. 2. Ensure the continuation of life. This would include procreating, or aiding future generations by volunteering, adopting/sponsoring orphaned children, etc. 3. Enhance life by donating to causes, offering comforting words to someone facing a difficult challenge, etc.

Finding our purpose can be a long journey, unique to our being. Ultimately our career choices should make us happy while getting paid to do it. Combine a mission with your purpose; believe in it and execute it. To act on your purpose, you need a strategy. It allows you to connect high-level dreams into actionable plans. Career Success Secret: "Wanting to understand your life's purpose is the biggest step forward you can take towards success."

Career/Life Strategy. Arguably the best chapter in the book, "Strategizing Your Career and Life" emphasizes the importance of planning. Strategy is the approach you take to close the gap between where you are and where you want to be. It brings choices into action. There's no formula for strategy, as each of your goals is unique. We strategize every day on a simpler level (mapping out a travel route, daily To-Do lists, etc.) Achieving big dreams is difficult and complex. Strategy brings our dreams to the level of other day-to-day realities. While there's no strategy formula, there is a Strategic Planning Framework: Definition-write down the problem to solve and the goal, which serves as a reference point for planning. Data/Analysis-record what you already know about the problem or goal, analysis you've done, or any assumptions. Strategy-devise your approach to obtain the goal. Tactics/Resources- identifies the smallest details of your plan, Monitoring- review progress in your plan. Career Success Secret: "It is very important that you make a choice rather than hiding behind analysis."

Being Proactive. Proactive people actively participate and anticipate various diversions in their plans, influencing the change towards their goals. Being proactive creates better quality of results and better quality of life. Any quest for success will include competition. Anticipate and plan for inevitable competitive situations. On your journey towards success develop the ability to see what will happen in the next several years. "You can always see the signs of tomorrow today," says Fernando. Regarding the workforce, anticipate continual technological advancements. "Give up what you already know, to learn what you don't know." Career Success Secret: "Being proactive builds your confidence."

Networking. Our success depends on our relationships. To be successful, we need to learn the art of networking and feel comfortable doing it. Networking is essentially being a good friend to others. Our existing contacts and friends are our most powerful network we have. Networking provides friendship, emotional support and encouragement. Connecting with other people helps you realize your own accomplishments and the value that you add. The best reason to network is the wealth of opportunities it provides you. Career Success Secret: "Networking is a matching process whereby your strengths are matched with new opportunities, increasing your chances for success."

Amidst anemic job markets and media stories featuring the distress, we can only direct our own lives. If you're dissatisfied with your career or frustratingly unemployed, read "101 Secret's" Chapter 4: "Controlling Your Destiny." The global marketplace presents an evolving employment landscape. Old industries fade to reveal new career opportunities. Experiencing career success in today's marketplace requires a paradoxical selfishness. Only by engaging in relentless introspection (regardless of age), with a goal to integrate both your personal and professional being, can you best contribute to society. Fernando's holistic approach to career and life offers steadfast advice in today's tumultuous world.

Complement Fernando's message with Jay Miletsky's "101 Ways To Successfully Market Yourself," and Carol A. Silvis's "101 Ways To Make Yourself Indispensable at Work," to jump-start your career, whether employed, unemployed, seasoned or novice.

To view the Table of Contents for 101 Secrets To Career Success, visit http://rashikafernando.com/Book_Details.html.

Timothy Zaun is a blogger, speaker and freelance writer. Visit him online at http://timzaun.com/.

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Taking Control of Your Career, I Know You Want Too - Book Review

Indeed, I suppose everyone is concerned with their career, and we all realize that there are choices we make now which will have drastic effects on the rest of our lives later. If you make all the right moves, you will move quickly to the top, of course you need the savvy and skills to stay there, and you'll need the leadership talents to do it right, once you do achieve such lofty heights. Thus, career planning is paramount.

If you wish to advance in your career, if you want to find the right job and keep it in a solid industry you will need to do a little bit of research, study, and get the correct information. Not long ago, I was discussing this with a friend and I recommended a very good book for her to read. It's one I could just as well have recommended to you as well. In fact, let me do that now - the name of the book is:

"What Next?: The Complete Guide to Taking Control of Your Working Life," by Barbara Moses, published by Dorling Kindersley Publishers Ltd, England; (2003), 336 pp, ISBN: 978-075136-4460.

If you want upward mobility in your career then this is the book to read, and there are chapters on getting the right job, surviving in the workplace, and seizing opportunity. Also, you'll learn how to be the best boss with the best leadership schools in this fast pace world of ours. Why is that important you ask? Well, once you get to the management level, you are in charge and you can make or break the company and your team. For instance let me give you a recent example, no not in the book, but it made me recall the advice I learned in this book;

An interesting article in Government Executive, an insider US government publication with an online newsletter; "Executive Coach; BP's Tony Hayward: Worst Leader of the Year," by Scott Eblin and it was essentially about the reality of taking your career to the next level, written on June 9, 2010. The article had this quote, but I recommend that you do go find this article online and read the whole thing to form your own opinion;

"I'll acknowledge that it's just too easy to nominate BP CEO Tony Hayward as the worst leader of the year. Granted, he's got some stiff competition, but he deserves every inch of the big target on his back. Like a lot of people, I've got a crick in my neck from shaking my head after all of the stupid things he's said and feckless things he's done."

Had Tony Hayward read this book by Barbara Moses, I just bet he'd have been able to handle the onslaught of negative media which has taken 10s of billions of dollars from the BP market cap after this spill. If you plan your career from the start, from the time you get out of college and get that first big break, until you one day become the boss, then you'll need this book.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes it's hard to write 20,000 articles; http://www.bloggingcontent.net/

Note: All of Lance Winslow's articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers.

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