Career Book Review "101 Ways To Successfully Market Yourself" by Jay Miletsky

In today's marketplace, your career is 100 percent your responsibility, including marketing your strengths. Unfortunately, marketing can be maligned, especially when you're the product being marketed. Honest attempts can appear boastful, so we hesitate to do so. Yet, if people aren't aware of your strengths, how will they know when, where, and how to use them?

The best self-marketing centers around building relationships and having fun doing so. Successful self-marketing can, among other things, enhance your job search, promote your own company, grab a piece of the spotlight (i.e. become a thought leader/industry innovator), and make new friends.

Following is the second of three articles summarizing "101" career books published by Course Technology. A different author highlights what it takes to achieve professional success in the 21st century for each book. Here, it's businessman and marketing expert, Jason Miletsky. His new book is entitled 101 Ways To Successfully Market Yourself."

Miletsky is CEO and executive creative director for a leading marketing communications agency in New York City. He's a featured speaker for numerous companies and seminars and guest lectures for universities.

"101 Ways To Successfully Market Yourself," is a short read of 88 pages, long on self-marketing tips. You're bound to learn some new applications to advance your career. Use Miletsky's ideas to gauge how many techniques you currently incorporate to promote yourself, and decide which ones best suit your needs.

The book reads in three easy parts. The first is entitled, "27 MYM (Marketing Yourself Mandates);" and establishes the foundation of your self-promotional efforts. Miletsky's tips include:

Understand Your Personal Brand. Your personal brand is your personal reputation. It's key to successfully market yourself and sustain relevant long-term connections. People will decide to befriend or distance you based on your personality, sense of style, unique qualities, what and how you say it, commitment follow through and what you potentially bring to the table.

22. Do Something Specific to Stand Out. Accomplish something that separates you from the crowd, and you'll find yourself in more demand. Suggestions include write a book, or articles for popular print/online publications, record a series of Web videos, and hold a seminar.

27. Don't Give Up-It Won't Happen Overnight. "Marketing yourself is a process," says Miletsky. It takes time to meet new people and build a following. Persevere.

Part II is titled, "Make The Most of The Web." Miletsky emphasizes that to effectively market yourself today, you need to include the Web. "Social networking may die down a bit over time, but it's here to stay," he says. For space interest, Miletsky assumes you have a basic knowledge of the three big social networking sites: Facebook, LinkedIn and Twitter. If not, he advocates learning their attributes as soon as possible. Highlights include:

28. Make Social Networking Part of Your Daily Routine. Social networking does take time and effort. It can take a while before you see results. "This can be frustrating, because thanks to the speed of the Web, most people have lost their patience to allow things to happen over time," says Miletsky. Incorporate social networking into your daily routine, using the Big 3 sites. Send an e-mail blast once a month to your contacts. Inform them of your new blog posts and other information.

63. Get Your Name in a URL. Make sure you secure your name as a URL. It's good marketing for any of your online activities you engage in. Defensively it prevents someone else from cashing in on your name, as you become better known.

69. Broadcast What You Write. Get the URL for any blog post you write or comment you leave on someone else's blog (shorten the URL through bit.ly or some other shortening service). Broadcast it on Twitter, use it in LinkedIn conversations, and post it on relevant Facebook groups and your Facebook wall.

"There's Life Offline-Get Out and Meet Real People," is Miletsky's third message. Among his suggestions are:

78. Become a Regular. Frequent various places. Over time, people will recognize your face, making connections easier.

82. Seek Out Public Speaking Opportunities. Meet numerous people all at once. Be a featured speaker in a room full of people listening. Speakers command attention, are focal points for attendees; and many will want to befriend you afterwards.

101. Make Follow-Up a Ritual. Make sure you follow up with each new contact within 24 hours after your initial connection. Send a quick e-mail to remind new contacts who you are, how you met, and conversations had. Suggest a future meeting when you sense mutual benefits.

Six appendices enrich the book; with the first listing Miletsky's top 30 Twitter tools. "Twitter is one of the absolute best ways to get people to notice you," he says. Endorsements include:
Tweetdeck. Provides numerous columns to allow simultaneous monitoring of people you follow, tweets mentioning you, direct messages and any other keyword/group you choose. Twitterholic. Checks your relative ranking and graphs your followers over time. Nearby Tweets. Enhances local marketing by entering desired geographical location/keyword. Site shows the people within that radius that fit the description.

The " Who You Should Follow On Twitter" List is Appendix B, and details 31 active links to find good people to follow on the site. Included are:

25 SEO Gurus. 50 Users to Follow for Job Searching. Top 237 People to Follow on Twitter Who Will Follow You Back.

The most comprehensive appendix, titled, "Strategies for Success," specifies how to maximize your achievements at work. Its nine tips include "Visualize Success," and "Learn How to Advance within the Company;" which features 30 soul-searching questions pertaining to seeking a management position. Those queries include:

Are you decisive? Can you see yourself calmly and objectively handling crisis situations? Do you do your best work all the time?

Other appendices highlight LinkedIn groups, networking events and additional social networking sites.

Marketing yourself is no longer an option. To enjoy long-term career success, learn and hone a process that works for you; and have fun doing it.

Complement Miletsky's message with Rashika Fernando's "101 Career Success Tips," and Carol A. Silvis's "101 Ways To Make Yourself Indispensable at Work," to jump-start your career, whether employed, unemployed, seasoned or novice.

You can follow the author on Twitter at http://www.twitter.com/jaymiletsky.

Timothy Zaun is a blogger, speaker and freelance writer. Visit him online at http://timzaun.com/.

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Back on The Career Track - Book Review

Are you among the growing number of moms returning to work after leaving paid employment to care for your family? Maybe your youngest child is learning to walk, starting kindergarten, or leaving for college. You may be yearning for the rewards of your former career, feeling the isolation of your "empty nest" or in need of more household income.

Women return to work for a variety of reasons, but they all face similar challenges that can be minimized with smart planning.

Back on the Career Track - A Guide for Stay at Home Moms Who Want to Return to Work by Carol Fishman Cohen and Vivian Steir Rabin is a very good road map for women who have left paid employment to raise a family and are considering a return to work. In this book, the authors lay out an effective plan for stay at home moms who want to return to work. They are realistic about the challenges moms returning to work will face, and they provide effective tips for protecting your career while you are out of full time employment.

I've worked with plenty of relaunching moms and have found that when moms return to work, they have more success in reestablishing a career when they have found a way to stay connected to their former colleagues, their industry and developments in work related technology while they were at home with their kids. Back on the Career Track is full of tips for stay at home moms who want to maintain or reestablish professional connections, and for that reason, smart stay at home moms will benefit from implementing the tips in this book even before they are ready to return to work.

The book is remarkably thorough and addresses:

Fears and insecurities that stay at home moms often face when relaunching a career Realistic career considerations and options when moms return to work Typical challenges that arise from employment history gaps Changes in family and social dynamics when stay at home parents return to work Societal and employer views on relaunching moms

Although I'm a big fan of this book, there are two shortcomings in Back on the Career Track. The first is the fact that the authors have chosen to focus on college educated women who established high level, elite careers prior to starting families. The choice to use primarily doctors, lawyers and MBA graduates in the examples in the book is unfortunate.

The excellent advice in this book applies to all stay at home moms who may want to return to the workforce, not just women who left high level careers. If you are not a doctor or a lawyer or you don't hold an MBA, you can definitely benefit from the strategies in this book, but you'll have to remind yourself that all of the tips apply to any stay at home mom from any field of work.

The second shortcoming in the book is in the resume examples in the resources section. Addressing employment history gaps on resumes is an important issue for stay at home moms returning to work. The gaps in the sample resumes in this book are absolutely glaring. There are simple, effective strategies to minimize gaps on your resume while maintaining credibility with employers; those strategies have not been used in the examples here.

Go ahead and apply any and all of the other strategies for returning to work that are outlined in the book; the advice is excellent. When it comes time to write your resume, however, I'd recommend consulting another source for effective tips on minimizing gaps in your work history.

Back on the Career Track is a wonderful, much needed resource for moms returning to work. There is plenty of advice that you can apply well before you are ready to relaunch your career, so this book is a great read for women who are just leaving paid employment to become stay at home moms as well as those who are ready to return to the workforce. The authors do a great job of balancing honesty about the challenges of relaunching a career with the optimism that returning to work is absolutely achievable.

Stay at home moms returning to work can relaunch their careers. I've worked with plenty of moms from all walks of life who achieved this goal. Successful relaunching does take commitment, work and planning, and Back on the Career Track will show you how to do the work to make it happen.

Lisa McGrimmon publishes http://www.careerchoiceguide.com/ a career management and job search resource. To find out how parents returning to work can minimize gaps in their work history, visit http://www.careerchoiceguide.com/parents-returning-to-work.html

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